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Configure Reporting

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Last updated on Sep 19, 2026

Find the reports that answer your business questions, adjust the handful of settings that change how those numbers are calculated, and get your data out of Maxio on whatever schedule suits your team. Most defaults are already sensible, so review each step below and move on wherever nothing needs changing.


Summary

Feature
Reporting, Metrics, Insights
You Need
Basic understanding of your company's reporting needs; Email addresses for notifications (optional)
Code
No
Difficulty
◉◎◎◎◎

1. Review your reports

Every report lives under the Insights section of the left menu, except the Transactions report, which sits under Billing, and Cross-site Analytics, which sits in the account menu.

Reports available in your account

NameExample useTo view, go to...
Accounts ReceivableTracks your customers' outstanding balances and credit balances. Breaks down outstanding balances into invoiced amounts, payments, and refunds.Insights > Accounts Receivable
TransactionsPinpoint invoices, payments, credits, and refunds.Billing > Transactions
Finance ReportMonthly totals of your Total Billed, Payments, and Expected Payments; breaks down Total Billed into Sales, Discounts, Taxes, and Credits.Insights > Finance Report
Sales ReportSales, discounts, taxes, adjustments, and cash broken out by Item over a date range.Insights > Sales Report
Revenue RecognitionRecognized revenue and deferred balances, down to the item level.Insights > Revenue Recognition
MRRMonthly Recurring Revenue, filterable by New Business, Expansion, Contraction, Churn, and Reactivation.Insights > MRR
Revenue RetentionHow effectively dunning recovers revenue from failed payments.Insights > Revenue Retention
ForecastingView, adjust, and save forecasts based on 3, 6, or 12 month averages, including or excluding usage, and filtering on specific products. Forecast the future by adjusting monthly values of revenue, revenue churn, customer growth, and customer churn.Insights > Forecasting
Cross-site AnalyticsAn aggregate view of MRR across multiple sites.Click your name in the top right, then Cross-site Analytics
Churn AnalyticsChurn trends, read alongside the churn movements in the MRR report.Insights > Churn Analytics
Paid SubscribersTop level view of paid customer count.Insights > Paid Subscribers
Free SubscribersFree trial and lead counts, including how many convert to paid.Insights > Free Subscribers

2. Configure your reports

Two reports calculate their numbers from a setting you can change. Review the defaults below, and skip ahead if neither needs adjusting.

  1. MRR - New Business Timing

    By default, New Business MRR is based on the day a Customer signs up. To change that, go to Insights > MRR > Settings > Configure New Business Timing and select a new option.

  2. Revenue Recognition - Deferral Settings

    To change the deferral behavior of a particular line item, go to Insights > Revenue Recognition > Revenue Deferral Settings.

Optional - Configure reporting notifications

Maxio can email you when your reporting data moves in ways you care about. Configure any of the following that are useful to your team.

  1. Revenue Alerts

    Go to Tools > Revenue Alerts. These alerts are based on MRR increase and decrease. If a large Customer drops their spend with you by more than 50%, for example, an alert tells you while you can still do something about it. To learn how the thresholds are calculated, see Configure Revenue Alerts.

    a Revenue Alerts page with MRR increase and decrease thresholds and their delivery settings

  2. Daily Status Email

    Go to Config > Settings > Status Emails. To learn what each email contains and who receives it, see Configure Status Emails.

    a daily summary email listing revenue, signups, failed payments, refunds and expiring cards

  3. MRR Report Daily Emails

    Go to Config > Settings > Status Emails. To set these up, see Daily MRR status emails.

    a daily MRR summary email comparing new business, expansion, contraction and churn across yesterday, this week and this month

Optional - Configure Business Intelligence

Business Intelligence (BI) gives you dashboards built on your own billing data. If BI is included in your plan but you don't see it in your account, ask Maxio Support to enable it for you.

  1. Enable BI

    On the left menu, click Business Intelligence, then click Enable Maxio Advanced Billing BI. This adds data for 10 data sources and takes about a minute to complete.

    a report building in progress, its rows appearing as the data loads

  2. Add the out-of-the-box dashboards

    Load each dashboard you want from the dashboard picker, then click into one to see its individual metrics.

    a business intelligence dashboard picker, each available dashboard offering a load control

Optional - Export data manually CSV/Excel

Every export below produces a file you can open in a spreadsheet. Each one links to the fields that file contains. Exports run in the background, so to find a finished file, see Access and Manage Your Exported Files. Before you parse these files programmatically, see Best Practices for Handling CSV Exports.

Exports containing reporting, metrics, and finance data

NameFieldsTo export, go to...
Subscriptions & Customers
SubscriptionsSee fieldsBilling > Subscriptions > Export
CustomersSee fieldsBilling > Customers > Export
Invoices
InvoicesSee fieldsBilling > Invoices > Export Results
Invoice Line ItemsSee fieldsBilling > Invoices > Export Invoice Line Items
Taxes
Taxes (Avalara)See fieldsConfig > Taxes > View Tax History
Taxes (Custom)See fieldsConfig > Taxes > View Tax History
MRR
MRR MovementsSee fieldsInsights > MRR > Export CSV > MRR Movements
Total MRRSee fieldsInsights > MRR > Export CSV > Total MRR
MRR SummarySee fieldsInsights > MRR > Export CSV > MRR Summary
Transactions
AllSee fieldsBilling > Transactions > All > Export
Invoices-Billing > Transactions > Invoices > Export
Payments-Billing > Transactions > Payments > Export
Credits-Billing > Transactions > Credits > Export
Refunds-Billing > Transactions > Refunds > Export
Finance
Finance Report SummarySee fieldsInsights > Finance Report > Finance Report Export > Summary
Finance Report (by month)See fieldsInsights > Finance Report > Finance Report Export, then select a month
End of Period Balance (by month)See fieldsInsights > Finance Report > End of Period Balance Export, then select a month
Accounts ReceivableSee fieldsInsights > Accounts Receivable > Export
Revenue Recognition
Revenue ReportSee fieldsInsights > Revenue Recognition > Export CSV > Revenue
Balance ReportSee fieldsInsights > Revenue Recognition > Export CSV > Balance
Cross-site Exports
Cross-site ExportsSee fieldsClick your name in the top right, then Cross-site Analytics
Cross-site MRR/UsageSee fieldsClick your name in the top right, then Cross-site Analytics

Optional - Send data to your data warehouse API For developers

To move data into your own database or data warehouse, use the API endpoints below. Customers who take this approach typically build a scheduled job that:

  1. Reads the API data at a set interval, such as every night at midnight.
  2. Updates their database, data warehouse, or other system accordingly.

These endpoints return up to 200 records per request. Set the page and per_page URL parameters to page through the results: instead of requesting /subscriptions.json, request /subscriptions.json?page=1&per_page=200, then continue to page=2, and so on.

To pull whole reports rather than raw records, the Reports API covers the same ground with less paging. See Export Report Data via Maxio API.

NameAPI Endpoint
List SubscriptionsGET /subscriptions.json
List CustomersGET /customers.json
List InvoicesGET /invoices.json
List Invoice EventsGET /invoices/events.json

Still need help?
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