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Compare Subscription Management Methods

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Last updated on Aug 27, 2026

Advanced Billing gives your customers and your staff several different ways to manage subscriptions. Use this comparison to pick the method that fits your engineering resources, the subscription types you sell, and the payment methods you accept.

Available methods

Each method serves either your end customers or your own staff, and the two are not mutually exclusive. Most sites pair one customer-facing method with one staff-facing method.

MethodAudienceReasons to use
Billing PortalEnd customerMost common. No code, quick launch.
APIEnd customerFully custom and fully in your control, deployed in your own web app.
Embeddable ComponentsEnd customerPrebuilt UI components you drop into your own app, without wrangling the API yourself.
NoneEnd customerYou do not allow your customers to self-manage their subscriptions.
Advanced Billing Admin UIStaffMost common for staff. No code, no implementation.
SalesforceStaffYour company manages subscriptions in Salesforce and wants all changes to sync to Advanced Billing.
HubSpotStaffYour company manages subscriptions in HubSpot and wants all changes to sync to Advanced Billing.

Implementation effort

The methods differ most in how much engineering work they take to launch and how much control you get over the resulting experience.

MethodImplementation pathCode requiredUI controlDomain
Billing PortalA link from an email invite, your website, or an in-app buttonNone to littleLogo and some CSSbillingportal.com/s/{your-shortname}
APIIn your app, with all actions performed through the API. Use Maxio.js to collect payment information.Some to heavyFull controlYours
Embeddable ComponentsEmbedded in your app, reusing your Billing Portal feature settingsSomeSome controlYours
Advanced Billing Admin UINoneNoneNot applicableNot applicable
SalesforceInstall and configureNoneNot applicableNot applicable
HubSpotInstall and configureNoneNot applicableNot applicable

To set up the Billing Portal, see Configure the Billing Portal. For prebuilt UI components you embed in your own app, see Set Up Embeddable Components for Self-Service Subscription Management. To build the whole experience yourself against the API instead, see Build your own Billing Portal with the Advanced Billing API.

Subscription types

Which method you choose also depends on how your Subscriptions are structured, because not every method supports every structure.

Subscription type definitions

TypeDefinition
StandardMost common. A normal Customer with a normal Subscription.
GroupedOne Customer pays for multiple Subscriptions, and each Subscription is consolidated into a single Invoice.
Parent/ChildA parent Customer pays for a child Customer's Subscription. Uses Customer Hierarchies.
Standalone ParentA parent Customer who is in a hierarchy pays for their own Subscription. Uses Customer Hierarchies.
Standalone ChildA child Customer who is in a hierarchy pays for their own Subscription. Uses Customer Hierarchies.

Embeddable Components is not listed separately below, because it reuses your Billing Portal feature settings and therefore follows the Billing Portal column.

Subscription type support by method

TypeBilling PortalAPIAdvanced Billing Admin UISalesforceHubSpot
Standard
Grouped
Parent/Child
Standalone Parent
Standalone Child

Payment methods

The last constraint is which payment methods each option can collect. In the Billing Portal, bank account and Apple Pay support depend on your Site using Maxio Payments as its Payment Gateway.

Payment methodBilling PortalAPIAdvanced Billing Admin UISalesforceHubSpot
Credit cardUse Maxio.js
Bank account (ACH, direct debit, SEPA)Maxio Payments onlyUse Maxio.js
Apple PayMaxio Payments onlyUse Maxio.js
PayPalUse Maxio.js
Remittance

In the Billing Portal, a customer paying by bank account enters their routing and account numbers directly, or links their bank instantly through Plaid where that is available. To collect any of these payment methods inside your own application instead, see Collect Payment Methods in your App with Maxio.js.

Once you have chosen a method, see Design your Subscription Management Flow to work out what your customers can change and what happens after they do.

To let customers reach the Billing Portal, see Implement Billing Portal Login for your Customers.

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